Krishnan Subramanian and Gowri Gopinath give up their jobs to begin YellowBag, an eco-friendly enterprise to carry again the normal Manjapai or yellow luggage and cut back plastic air pollution.
Whereas working their company jobs in Bengaluru and Chennai, Gowri Gopinath and Krishnan Subramanian, each longed to return to their hometown, Madurai, and embrace a minimalist life-style. The couple wished to do one thing in regards to the rising plastic air pollution within the cities.
“After we seemed round, we felt that there’s this large consumption tradition that’s extremely depending on plastics, particularly single-use. We had been part of it too. We mirrored on this thought and realised the necessity for switching from plastics to one thing eco-friendly and sustainable,” Krishnan says.
The duo determined to begin YellowBag — a fabric bag enterprise in 2014. They began small by educating their associates and households to make use of fabric luggage. They collaborated with native tailors to make the luggage and meet the steadily rising demand.
In 2019, the duo determined to give up their respective jobs and throw themselves into rising their enterprise. The identify comes from Manjappai (which implies a yellow-coloured fabric bag), which has all the time been an integral a part of Tamil custom.
In a bid to revive this custom, the corporate provides a variety of eco-friendly and sustainable luggage product of cotton and jute that serve completely different functions.
They provide merchandise like packaging luggage, garment protector luggage, totes, and drawstring luggage. “Our merchandise begin from Rs 20 and go as much as Rs 200. They’re principally made primarily based on the shopper’s necessities. We primarily market our merchandise by means of our web site or by means of a number of social media platforms. We additionally promote our merchandise at our personal workplace,” says Gouri.
The corporate stitches 2,000 to three,000 luggage a day! And the cherry on the cake was that they earned Rs 3 crore.
Did you discover their journey inspiring? Here’s a quick video about their sustainable luggage:
Edited by Padmashree Pande.