When COVID-19 struck the nation, quite a few households, together with the Sharma household in Jamshedpur, Jharkhand, turned to air fresheners and sanitisers. Positioned of their front room, the automated air freshener successfully masked odours, however the household remained unaware of what else it may be emitting.
A report in ScienceDirect states that air fresheners emit over 100 totally different chemical substances, together with risky natural compounds. It provides that air freshener exposures, even on the lowest stage, may cause many antagonistic well being results — together with migraine complications, bronchial asthma assaults, respiration difficulties, respiratory difficulties, mucosal signs, dermatitis, toddler diarrhoea and earache, and neurological issues.
In 2022, Rajiv Kumar Sharma fell severely ailing, experiencing extreme vomiting, nausea, and complications, which led to a two-day hospitalisation. Following his discharge, he meticulously investigated the causes of his sudden sickness. Rajiv attributed his well being deterioration to the air fresheners lately launched in his dwelling.
An innovator with a background in carpentry, Rajiv resolved to craft his personal air freshener utilizing wooden and instruments accessible at dwelling. Gathering flower waste from a close-by temple, he ingeniously created a pure perfume for his selfmade air freshener.
When his school professors on the Nationwide Institute of Design, Andhra Pradesh, heard of his innovation, they determined to assist him excellent the product and make it prepared for a bigger viewers. After eight months and 20 prototypes, the ALVE air fresheners have been born.
The USP of ALVE, in keeping with the founder, is that it’s fabricated from pure components, has a sustainable design (could be composted post-use), and contains good expertise.
Rajiv at present runs his startup from his kitchen together with his mom, Sonidevi. Collectively, they’ve bought over 850 air fresheners prior to now 5 months, incomes over Rs 2 lakh.
A hospital go to that sowed the seeds of entrepreneurship
Since his youthful years, Rajiv has been creating numerous merchandise. Amidst the COVID-19 pandemic, he constructed a cushty PPE equipment appropriate for prolonged put on. As a member of the Jharkhand Animal Welfare Society, he additionally developed over 50 wheelchairs for injured or paralysed canine.
“My household practised carpentry until a couple of years in the past, and I’m adept at instruments and electrical design because of my course too,” he tells The Higher India.
When he discovered the dangerous results of air fresheners and couldn’t discover something actually eco-friendly, his ardour for creation pushed him to construct one utilizing pure components.
“There are a lot of toxic chemical substances in air fresheners. All you’ll want to do is learn the ingredient listing behind any air freshener. It’s not protected for kids (talked about within the packaging) and animals to inhale. I needed to make a freshener which was protected for the setting in addition to people and animals,” he provides.
Initially, Rajiv targeted on creating pure fragrances utilizing flower waste. He collected jasmine and roses from a close-by temple, air-dried the petals, floor them into powder utilizing a mixer, and mixed them with coconut husk waste. After permitting the combination to air dry for a couple of days, the perfume was ready. Rajiv then positioned this perfume right into a glass bottle and crafted an outer cowl utilizing wooden, leading to his selfmade, eco-friendly perfume.
Although it might appear easy, creating the ultimate product concerned quite a few trials and mixtures for Rajiv. With help from his mom, who’s the co-founder of ALVE Inexperienced Options, he labored diligently for over eight months. It took greater than 20 prototypes earlier than attaining the best end result, he informs.
“When my professors noticed this, they have been amazed. They mentioned that this must be given to a much bigger viewers and is the necessity of the hour. They helped me excellent it with the assistance of machines within the school,” provides Rajiv.
A sensible, zero-plastic air freshener
The air freshener is obtainable in three variants for houses, places of work, and automobiles, providing a alternative of 15 fragrances. Every unit is supplied with good sensors that robotically activate and deactivate primarily based on the detection of a person’s presence. Moreover, it’s suitable with Google Assistant.
The air freshener contains a biodegradable physique that may be composted after use, and its refills are natural — crafted from temple flower waste.
“We use nature’s intelligence in retaining the fragrances. Chemical fresheners use LPG to retain the perfume. We use pure components for that with no chemical substances. We don’t use any warmth, water vapour or chemical substances to diffuse our fragrances. We use our personal Air Diffusion Expertise with sensors to diffuse aroma evenly within the environment,” says the designer.
Rajiv has partnered with greater than 30 temples in Jamshedpur to acquire floral waste. Daily, he collects a minimal of three kg of floral waste from every temple. Up to now, he has recycled 1,500 kg of temple waste.
One other noteworthy side is that this freshener is protected for animals additionally. Working within the Jharkhand Animal Welfare Society since 2018, Rajiv was shocked by the results of human behaviour on animals.
“We used to rescue cows and bulls. Once they have been operated upon, veterinarians discovered plastic of their stomachs, which they weren’t capable of digest. I’ve been in opposition to plastic use since that day. Our fresheners too don’t have any plastic in them. Simply put our machine in your backyard after use and it’ll get composted,” he shares.
Operating the startup from his dwelling at present, Rajiv hopes to increase quickly. ALVE Inexperienced Options has collaborated with the Indian Institute of Administration Bangalore, the place 5 school college students shall be working with the startup to develop the product. The air fresheners are at present being bought offline, at occasions, and thru their web site.
“ALVE is derived from the phrase Alveoli — a tiny sac-like construction current in our lungs — which is chargeable for the change of carbon dioxide and oxygen. With out this organ, the physique fails to outlive, thus making it a most necessary a part of our physique,” explains Rajiv.
Equally, he explains that he desires ALVE to be an necessary a part of every dwelling for more healthy residing. “I need to create merchandise that not solely meet human wants but additionally depart a constructive imprint on our planet. Our imaginative and prescient at ALVE is to encourage a world the place contemporary, clear air just isn’t a luxurious however a sustainable normal,” he shares.
Edited by Pranita Bhat